Boomerang is a full-service integrated agency with a staff of 65, and incorporates the following six pillars of:

• Strategic Planning
• Direct Marketing
• Advertising
• On-line Interactive Marketing
• Boomerang One to One Call Centre
• 'Embrace' Data Base Management

The Boomerang approach to marketing communications combines all of these disciplines into an integrated campaign designed to initiate and grow relationships with your Most Valued Customers (MVCs).

1.  Strategic Planning

Boomerang's strategic planning tools provide the foundation for integrated communications.

• Brand audits
• Marketing systems audits
• Communication strategies
• Customer acquisition strategies
• Customer retention strategies

2.  Direct Marketing

Direct marketing is a core competency of Boomerang:

• Customer loyalty programs
• Customer acquisition programs
• Customer retention programs
• Campaign management
• Channel management
• Testing
• Tracking

3. Advertising

Boomerang is a full-service advertising agency.

• Brand strategy
• Creative
• Media
• Studio
• Print & TV production

4.  On-line Interactive Marketing

Boomerang incorporates a specialist on-line/interactive division:

• Website design and development
• On-line advertising
• Integrated email, SMS and web programs
• E-brochures
• E-newsletters
• Intranets

5.  Call Centre

Boomerang's call centre is a key part of the agency's culture. We prefer to think of it as a
"Customer Relationship Centre":

• Inbound & outbound
• Linkage of campaigns to database
• Mailing house
• Campaign tracking and reporting
• Customer relationship programs

6. Data Base Management

'Embrace' is a unique Customer Relationship Management (CRM) software product, specially developed by Boomerang. It is currently used on behalf of all our major clients.

• Purpose built CRM software
• Practical, low cost marketing solutions