who we are Boomerang approaches a marketing organisation as a holistic exercise, on the understanding that all processes of the organisation can affect its marketing success.

Partners About the boomerang "We have only two sources of competitive advantage: the ability to learn more about our customers faster than the competition, and the ability to turn that learning into action faster than the competition." Jack Welsh, CEO of GE Boomerang Integrated Marketing & Advertising was founded in 1992. We are a fully integrated, customer data-driven communications agency, with a reputation for breakthrough, cost effective marketing solutions. We are a full service agency with a staff of 65, offering six basic pillars of expertise: These pillars are: Strategic Planning Direct Marketing Advertising On-line Interactive Marketing Boomerang One to One Call Centre 'Embrace' Data Base Management The Boomerang approach to marketing communications combines these pillars into an integrated campaign designed to initiate and grow relationships with your Most Valued Customers (MVCs). Most Boomerang strategies start with an analysis of your MVCs and how they interact with the company. This information is then utilised to drive your entire marketing system to optimise the return on your marketing dollar.